Marketing

Photomatica will require two distinct areas of marketing. Initially we will need to get a large body of images on file and that will require marketing to photographers. To encourage photographers to start using the system when we initially have no clients, we will give early registering photographers 2 years with no user fees. Subsequently to keep the photographers using the system we will need to acquire a significant number of clients who will use the system regularly. After we have a sufficient number of photographers and images on file, we will shorten the no fee period to one year and turn our attention to acquiring clients.

Acquiring clients will be an ongoing major focus of Photomatica. We will use investor-raised capital to fuel a 3 to 5 year sustained campaign to build awareness in the business community. Our goal is to acquire a large enough body of clients that we can become profitable, and subsequently sustain profitability and increase revenues by dedicating a portion of commission fees to our marketing efforts.